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1) What is marketing and why do companies have marketing plans that are specific to their product or service?
2) Investigate at least 2 other companies either on their website or in YouTube videos that show different marketing plans.
Compare the plans and effects of what Quiznos did to these companies.
How could a marketer capitalize on a link between personaality and product preference? Do you think this type of research is a worth while investment? Explain in detail?
Explain the issues, challenges, or disadvantages to forming a strategic alliance. Give an example to provide a context to your discussion.
Global supply chain managers will increasingly need to be more politically savvy to avoid and mitigate supply chain disruptions.
What steps could the Union take to determine whether this campaign is worth pursuing?
Write an email response in which you address the following points: Determine which project might be implemented and why (e.g. feasibility study, breakeven analysis, etc). Describe the five phases of a project
What do assessments actually measure? What theory supports the use of assessments? When is it useful to use assessments for employee screening and selection
Analyze the ethical issues related to these alternatives, taking into account values such as client self-determination,
Is the ultimate goal of a customer-centered organization to maximize its customer satisfaction or to create high customer satisfaction?
Explain how executive development or talent development can be used to help an organization achieve its business challenges and strategy.
What kinds of supply chain structure (i.e. supplier characteristics, location of supplier, other considerations) enable an efficient supply chain? A responsive supply chain? When should a firm use an efficient versus a responsive supply chain?
What are the 3 major concepts of creative problem solving? Birkland describes a "Systems Model of Politics and Policy"
Read the case study that discusses the costs of poor quality. Identify at least five costs of poor quality at your firm, and explain how you would minimize those costs to improve business.
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