What questions are they attempting to elicit from consumers

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Reference no: EM131272234

Choose a market in which you have interest (clothing, auto, airline etc). Identify three different brands within the chosen market and the ways in which they are marketed (advertising, promotions, distribution). All marketing in one way or another is soliciting our attention. Understanding what it is presenting to us requires us to question it. What is it? What does it mean to me? From the consumer's perspective and based upon how the brands are being marketed, what questions are they attempting to elicit from their consumers? How are the brands differing in the questions being elicited from the consumers? Based upon the differences in questioning across the brands how might this affect their consumption experiences?

Reference no: EM131272234

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