What quantity would you have recommended printing

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Reference no: EM132159198

YB Sporting prints up novelty T-shirt commemorating major sport events. The T-shirt cost $5 to make and distribute and sell for $20. Company policy is to dispose of any excess inventory after the event by discounting the T-shirts by 80 percent, that is, sell for $4. For an upcoming event, the demand is estimated to be 12,000 shirts, with a significant amount of uncertainty. Due to this uncertainty, YB printed only 10,000 shirts. What do you think of this decision? What quantity would you have recommended printing?

Reference no: EM132159198

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