Reference no: EM131296630
Case - Disaster and Consumer Value
In February 2009, bushfires raced across the Australian state of Victoria. This terrible tragedy resulted in the loss of over 300 lives, Australia's highest ever loss of life from a bushfire. In addition, more than 2,000 homes were destroyed and insurance losses are estimated to exceed $2 billion.33 While rebuilding will take years, at some point after these disasters, it is time to get back to business. But major catastrophic events are likely to leave permanent changes on consumers and employees in the affected areas.
Suppose you are approached by the owner of several full-service wine stores in Victoria. It is January 2010, and they want to get back to business. But they are uncertain about whether they should simply maintain the same positioning they had previous to the bushfires. They would like to have a report from you within 60 days.
Questions
1. How could each orientation of qualitative research be used here?
2. What qualitative research tool(s) would you recommend be used and why?
3. Where would you conduct any interviews and with whom would you conduct them?
4. ETHICS Are there ethical issues that you should be sensitive to in this process? Explain.
5. What issues would arise in conducting a focus group interview in this situation?
6. Prepare a focus group outline.
|
Economists mean when they say social security
: What do economists mean when they say Social Security and Medicare are "pay-as-you-go" plans? What are the Social Security and Medicare trust funds, and how long will they have money left in them? What is the key long-run problem of both Social Se..
|
|
Provide your recommendations of this stock as an investment
: Provide your recommendations of this stock as an investment opportunity. Support your rationale with resources, such as peer-reviewed articles, material from the Strayer Learning Resource Center, and reviews by market analysts.
|
|
Why was dso obtained analytically rather than graphically
: Why was ΔSo obtained analytically rather than graphically?Do you expect melting of TPP to be endothermic or exothermic? Why? Justify your answer using no more than 3 complete sentences. Does your data and results confirm or deny your expectations ..
|
|
Provide your recommendations of this stock as an investment
: Provide your recommendations of this stock as an investment opportunity. Support your rationale with resources, such as peer-reviewed articles, material from the Strayer Learning Resource Center, and reviews by market analysts.
|
|
What qualitative research tools would you recommend
: How could each orientation of qualitative research be used here?- What qualitative research tool(s) would you recommend be used and why?
|
|
Possible to save battery power and electricity
: As discussed in the chapter, one push by computer manufacturers is making computers run as efficiently as possible to save battery power and electricity.
|
|
What exploratory research should edward jones do to develop
: Many people in minority groups, including African Americans, Hispanic Americans, Asian Americans, and Native Americans, do not invest. What exploratory research should Edward Jones do to develop business with these minority markets?
|
|
What sources of information in article offer secondary data
: Suggest two or three other sources of data that might be of interest to auto companies interested in forecasting demand.
|
|
What happens to a companys current ratio
: What happens to a company's current ratio if it takes on additional short-term debt or accounts payable to fund current assets when the current ratio is greater than one? Less than one?
|