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What qualitative and quantitative measurements company using

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Reference no: EM133203576 , Length: 1 page.

Problem: Marketing Feedback Loops PepsiCo Paper

Consider a company that is thriving. (Im thinking PepsiCo)Then, answer the following questions:

• What qualitative and quantitative measurements is the company actively using as a foundation for marketing?

• How is this company specifically using feedback loops, as based on the five steps provided in the textbook?

• How do you see each of the five steps of a customer feedback loop specifically brought to life in this company?

Reference no: EM133203576

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