What purpose does multiple regression analysis serve

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A sales manager of a life insurance firm administered a standard job satisfaction scale to all the members of the firm’s salesforce. The manager then correlated job satisfaction with years of school completed for each salesperson. The resulting correlation was .11. On the basis of this analysis, the sales manager concluded: “A salesperson’s level of education has little to do with his or her job satisfaction.” Would you agree or disagree with this conclusion? Explain the basis for your position.

What purpose does multiple regression analysis serve? Give an example of how it might be used in marketing research.

Reference no: EM132169384

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