What purchasing decisions have you been able to influence

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Question - The American consumer market consists of more than 300 million people who annually consume over $15 trillion worth of goods and services. It is one of the most attractive consumer markets in the world. Consumers are comprised of different cultural, social, personal, and psychological backgrounds. Understanding these differences affects consumer buying behavior for individuals and families.

What purchasing decisions have you been able to influence in your family and why? Is marketing to children a good idea? Please describe/explain your answer. If not, what if one of your competitors were successful in doing so? Would it change your opinion?

Reference no: EM133238936

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