What psychological principle to sell cars

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Reference no: EM133575067

Question

A car salesman wants to sell some cars, but he is having a hard time. After thinking about it for a while, he hits on the idea of putting a used, slightly dinged car next to his other cars. He is very happy when the other cars near the dinged car start to sell this example, the car salesman is using what psychological principle to sell cars?

Reference no: EM133575067

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