What psychographic characteristics define your target market

Assignment Help Marketing Management
Reference no: EM131113175

Required 1-2 page memo (excluding cover and reference pages)

Michelle has asked you to send her a memo that explains the target market for MM's new product. Because a global market is under consideration, she wants you and Elena to meet for an in-depth discussion of the different characteristics of your target market before sending her the information.

Elena meets you for coffee the next morning to explain her reasons for advocating the global market. As you finish your discussion, Elena stops and says, "We've discussed a lot of different market segments to target with the new product, but the choice comes back to you," says Elena. "What's your final decision on the target market that we should focus on? Are you going to propose that we try to market this product globally?

You sigh, knowing this is a key decision in your marketing strategy. "I appreciate our discussion today. I'm going to have to do some more research to determine the exact market and if we should go global or not."

You know Michelle is expecting a detailed description of your targeted market segment including justification for selecting the market. You also need to remember to include your recommendation for or against marketing globally.

What are the demographic characteristics of your target market and why are they important?

Where is your target market located geographically and why is that important?

What psychographic characteristics define your target market? How do these impact your marketing strategy?

What behavioral characteristics are shared by your target market? Why are these important?

Reference no: EM131113175

Questions Cloud

Generic post-implementation evaluation form : Design a generic post-implementation evaluation form. The form should consist of questions that you could use to evaluate any information system. The form should evaluate the post-implementation activities and any problems associated with the impl..
Determine the slip at maximum torque : Neglecting stator resistance and rotational losses, and assuming constant rotor resistance, determine the slip at maximum torque and the slip at full load.
Determine the following given below : Neglect rotational and stray-load losses. If the rotor-circuit resistance in all phases is increased to 5 times the original resistance,
Format before streaming to client : Give me a python library that can compress video frame to H.264 format before streaming to client. Currently I am using socket to send the video string. Is there any other good alternative? Please provide some example also.
What psychographic characteristics define your target market : What are the demographic characteristics of your target market and why are they important? Where is your target market located geographically and why is that important?
Malicious threat sources to physical security : Identify the malicious threat sources to physical security and their corresponding countermeasures. Describe the main components of a CCTV system. What are some of the concerns with CCTV deployments?
Calculate the motor starting torque : The motor starting torque.
Which of environmental factors do you feel is most critical : Which of the environmental factors do you feel is the most critical, and why? What might someone with an opposing viewpoint think is the most important? Given this opposing argument, how would you argue your opinion?
Calculate the parameters of the equivalent circuit : Calculate the parameters of the equivalent circuit shown in Figure 13.2.5(c).

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd