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Read the case study and answer the questions
Case Study - Superbrands case studies: Kellogg's Corn Flakes Originally published in Consumer Superbrands Volume IV, May 2001.
Questions for Class Discussion
1. What prompted Will Kellogg to launch some marketing programs?
2. What are some examples of PR and Promotional activities in the early years?
3. How would you define the value of the Kellogg's Brand? How do they differentiate themselves from the competition?
4. What have they done since this article was written in terms of marketing mix and staying relevant to the current market? (You will have to do some research online.)
Verified Expert
The assignment is deals with the history of Kellogg, its need to start marketing campaigning, early PR and promotional strategies, brand value and recent marketing and promotional strategies. This is based on a pattern of growth of a company, how a company can be a no. 1 for more than a century. This is prepared by using Microsoft word document.
Please send the reference on which the case study is based Please send the reference as soon as possible Please provide me with it early in the morning? All the questions were answered to the point in and are self explanatory. Good use of supporting statements and conceptual thinking.
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