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What Promotional Activities Compel to buy product

Assignment Help Marketing Management
Reference no: EM132424238 , Length: word count:-1,050

Assignment Content
Scenario:

  • You are sitting in your home and you pick up a package of OreosTM (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, "Why do I feel so strongly about this product?" You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P's of Marketing and Marketing Strategy concepts.
  • Develop a 700- to 1,050-word response using the scenario above and answer the following questions:

Question 1: What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior)

Question 2: How do marketers strategically plan to market these products to me?

Question 3: Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product?

Question 4: How does this product get from the manufacturer to the place I can buy it?

Question 5: What promotional activities compel me to buy this product?

Question 6: What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P's of marketing?

Question 7: What social, environmental, and regulatory forces must this product's marketers overcome to get this product to the customer?

 

Reference no: EM132424238

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