What promotional activities compel me to buy product

Assignment Help Marketing Management

Reference no: EM133199710 , Length: Wrod Count: 700 words

Assignment: Why We Buy a Product

Scenario: You are sitting in your home and you pick up a package of Oreos (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, "Why do I feel so strongly about this product?" You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P's of Marketing and Marketing Strategy concepts.

Task

Develop 700 to 1,050 words response using the scenario above and answer the following questions:

1. What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior)

2. How do marketers strategically plan to market these products to me?

3. Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product?

4. How does this product get from the manufacturer to the place I can buy it?

5. What promotional activities compel me to buy this product?

6. What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P's of marketing?

7. What social, environmental, and regulatory forces must this product's marketers overcome to get this product to the customer?

Reference no: EM133199710

Questions Cloud

Describe the new beverage changes : MAR 5819 Rasmussen University. Describe the new beverage changes. Explain the importance of creating a consumer buyer profile and its components.

How benefits of hiring him professional outweigh costs : Capella University - Illustrate how the benefits of hiring a HIM professional outweigh the costs associated with the new hire.

Discuss the type of input that should be gathered : Examine the reasons why input should be gathered from the shop owners. Discuss the type of input that should be gathered

Discuss the outcome or most likely outcome based on the law : Briefly summarize the article and then discuss the outcome or most likely outcome based on the law. If the matter was resolved, do you agree with that outcome

What promotional activities compel me to buy product : mkt 421 University of Phoenix. How does this product get from the manufacturer to the place I can buy it? What promotional activities compel me to buy product?

Expanding the protection of civil rights to all people : The Civil Rights Act of 1964 and the Voting Rights Act of 1965 were foundational to expanding the protection of civil rights to all people

Penny sued the big bang rental company who prevails : The Department of Motor Vehicles seized the car from Penny and returned it to The Big Bang Rental Company. Penny sued the Big Bang Rental Company. Who prevails

Assignment on job satisfaction : Life is comparison--a very unpleasant workplace in the past may have made you appreciate current conditions in a new way. I generally don't post topics that enc

Unpleasant workplace in the past : Life is comparison--a very unpleasant workplace in the past may have made you appreciate current conditions in a new way. I generally don't post topics that enc

User Account

All Pages