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International Marketing and Supply
You are the marketing manager for a start-up company that manufactures farm tractors. You are planning to enter the markets in the US, Japan, and India. What promotion strategy would you use for each market and what will your supply chain look like? The product will be manufactured in Mexico with some components made in the US and China. How would get the product to the customers?
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The solution provides a description of promotional strategies for a startup company to use in entering new markets. It requires the marketing manager to identify the most effective promotional strategies for the US, China, and India markets. Also, the solution offers an analysis of the supply chain for these markets. Finally, the paper describes how the products will reach customers located in different locations.
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