What products-services are offered by the company

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Reference no: EM133474716

Homework: Marketing Analysis

Paper Outline

I. Product-Market Analysis

Question 1. What products/services are offered by the company (i.e., description of the product mix and main benefits offered to customers)?

Question 2. Profile the target markets for these products (different products may target different segments; some products target multiple market segments).

Question 3. Also, include something about the brand(s) used by the company and how they position their brands (i.e., brand image).

II. External Situation Analysis

Question 1. Who are the main competitors and possible substitute competitors? What are some important competitive issues or conditions to consider in this industry?

Question 2. What current trends in the marketing environment might have an effect (positive or negative) on this company? See Chapter2 for ideas on this and consider all areas of the macroenvironment (e.g., political, culture, social, technology, economic, demographics, natural environment). Be specific about trends in each part of the macroenvironment (might need to scan some current news to get some ideas of what is happening that might affect the company).

III. Marketing Mix

Question 1. Discuss the other parts of the marketing mixfor the company (i.e., what kind of promotion they use, how/where the products are distributed, and what kind of pricingapproach they use).Note: You already discussed "product" in the first part of the outline.

Question 2. What is this company doing to be more responsible regarding the protection or conservation of the natural environment? (Both of these company web sites have sections on this! For Mattel, look for Sustainability section - Sustainability PLAYBACK | Mattel, Inc.. For lululemon, look underOur Planet | lululemon.

Reference no: EM133474716

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