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Discussion Post: Customer Decision Making Processes
1. How would the decision process differ for an emotion-driven purchase compared to a more functional purchase?
2. Do you think that the product produced by the chosen by your company, generally is associated with nominal, limited, and extended of consumer's decision making? Why?
3. Under what conditions, if any, would these products be associated with a different form of consumer's decision making?
4. What products are generally associated with brand-loyal decision making and which with repeat-purchase decision making? Do you think that the product you are writing about can be associated with brand-loyal decision-making?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
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