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Question: What products are best suited to a market-based strategy and why? With examples, demonstrate how pricing impacts other aspects in the international marketing mix.
How has Volvo achieved differentiation over the years? Why did Geely acquire Volvo? Suggest strategies for Volvo to build upon its unique strengths.
Develop the company's branding, pricing, and distribution strategy - Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
What problems might occur with the full implementation of RFID technology in retail industries? Specifically consider the amount of data that might be collected.
In the strategic marketing process in what ways does the swott analysis assist?
How and What? What are the basic need-satisfying benefits? Does a competitor's product fit a need this product/service does not provide
What pricing strategies would you consider to price a new product or service? Illustrate your point with at least one example.
Identify and explain the elements in SW/OT analysis as it relates to strategic planning. Use examples where helpful to illustrate.
1) The multiple components of crude oil are separated by a process called fractionation (fractional distillation) at petroleum refineries.
Identify and discuss some of the advantages and disadvantages of being an entrepreneur. Which advantage would be the most important to you?
Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor's.
What is Guerrilla Marketing and what type of media does it use? Why has Guerrilla Marketing been so successful that even big companies are incorporating.
Explain Mobile Business in Asia and explain why mobile commerce has developed more rapidly in Asia than in the United States
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