What product would you want to create

Assignment Help Marketing Management

Reference no: EM133499387

Problem: Marketing Plan and Its Importance

Question I. Explain in your words what a Marketing Plan is and why it is important to a business.

Use at least three terms/concepts from chapter 2. Bold and underline the terms and put the chapter and page number next to it. Example: term Ch. 2 p.35 use these terms: mission statement, marketing plan, break-even analysis

Question II. Pretend you needed to create a new product. What product would you want to create? Why?

Use at least three terms/concepts from chapter 6. Bold and underline the terms and put the chapter and page number next to it. Use these terms: diffusion, new to market product, consumer adoption process

Question III. Who do you think would by this product? Why?

Use at least three terms/concepts from chapter 7. Bold and underline the terms and put the chapter and page number next to it. Use these terms: market segmentation, target market, positioning statement

Question IV. What is an Executive Summary? Why is important? Do you write it before or after you create a marketing plan? Explain?

Reference no: EM133499387

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