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What product-positioning strategy is being used

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Reference no: EM132663008

Question 1: Describe the consumer trends that influence purchasing patterns, and provide an overview of the different consumer groups (market segments).

Question 2: Choose two of the companies from the list below:

  1. Sports Spectrum Greeting Cards
  2. Ty Beanie Babies
  3. Sara Lee Desserts
  4. Skeeter Boats
  5. Gold Bond

Question 3: Examine each company's website to determine what segmentation strategy the firm uses.

Answer the following questions, and provide explanations for your responses:

Question 4: Who is the intended target market for the website?

Question 5: What communications objectives do you think the company is trying to accomplish?

Question 6: What product-positioning strategy is being used?

Reference no: EM132663008

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