Reference no: EM131168393
Product Analysis/Evaluations Assignment:
(Worth a maximum of 150 points each)
You will write an in-depth 1500 word blog post which will include an analysis, evaluation and marketing recommendations on one of the three products and or services listed below. This assignment is to be posted on Blackboard on or before week eight.
The objective of this assignment is to build upon the content of the textbook and classroom lectures by analysis and evaluating a current product or service. This assignment will require you to evaluate, analyze, a product or service based on the topics listed below.
You are required to observe, evaluate and analysis the following issues.
What product or service was evaluated? Discuss and point out several specific examples of the product or service based on the 4p's of marketing .
What aspects of the product or service had a positive influence on your perceptions of your overall experience?
What aspects of the product or service experience had a negative influence on your perceptions of your overall experience?
What other aspects of the physical evidence were present in the purchase of your product or service?
What recommendations would you make to improve the overall product and customer service experience?
Please be specific and detailed with your answer
Please Note: This assignment is not limited to the above listed items and should include any of the additional items listed below:
Investigate and Analyze the Company's History and Growth
Identifying Strengths and Weaknesses Within the Company
Gather and listing Information on the External Environment
Analyze Your Findings
Identify Corporate Level Strategy.
Identify Business Level Strategy.
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