What product is being advertised

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Reference no: EM133408779

Topic: Learning is a very broad yet specific definition in the field of psychology. Psychologist define learning as any relatively durable (permanent) change in an organism's behavior that occurs due to experience.

Questions: Think of Pavlov's classical conditioning experiment. Think of a commercial that advertises a particular product.

1. What product is being advertised? (Neutral Stimulus/ex. bell)

2. What is being paired?... No learning needed for the response to occur. (Unconditioned Stimulus/ ex. meat).

3. What was the feeling or mood that the advertiser wanted you to associate with the product? (Unconditioned Response/ ex. salivation before conditioning). 3. A previously neutral stimulus (product) that has, through conditioning, acquired the capacity to evoke a conditioned response.(Conditioned Stimulus).

4. When you see the product on T.V or where ever, what does the advertiser want you to think of (Conditioned Response/ ex. salivation after conditioning). Do you think conditioning heavily influences our decision making? Why or why not?

 

Reference no: EM133408779

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