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What product innovations should the company bring

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Reference no: EM132225753

Question: Attached is the case study please read and answer the following questions: APA format include references current book used in class A framework for marketing management by Kotler , Keller

1. How should Kraft Canada make the brand messaging of Kraft Singles compelling to Canadian millennial moms?

2. What product innovations should the company bring to Kraft Singles, coinciding with the new messaging?

3. How should Kraft Canada ensure that, in pursuing Canadian millennial moms, it will not alienate its traditional customer group-Canadian families?

Information related to above question is enclosed below:

Attachment:- KraftFoodCanada.rar

Reference no: EM132225753

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