What product attributes are crucial

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Reference no: EM131224600

Discuss with your class the key factors for future competitive success. List the common types of key success factors and answer the following questions:

• On what basis do buyers of the industry’s product choose between the competing brands of sellers?

What product attributes are crucial?

• What resources and competitive capabilities does a company need to have to be competitively successful?

• What shortcomings are almost certain to put a company at a significant competitive disadvantage?

Include at least one APA-formatted citation from your textbook, Crafting & Executing Strategy, to support your rationale and receive full credit.

Reference no: EM131224600

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