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Read the case given below and answer the questions given at the end. An electric gadgets manufacturer wanted to market in India a new small, hand-held electronic instrument for measuring blood pressure at home. The price of the instrument was fixed at around 500 dollars a piece. Being a specialty product, it was perceived to have only limited clientele. As the firm had no established channel of distribution, it decided to take the direct marketing route. The product was unique in the sense that it offered the convenience of constant monitoring of blood pressure at home, in office or anywhere. It could save a lot of time and inconvenience. Since it was a relatively expensive, senior professionals, executives, and businessmen above 45 years age, having an income of more than 5000 a month were expected to be the prospective buyers.
a) What procedures could the firm adopt for identifying/enlisting/ and finding the prospects who are willing to purchase this product?
b) What elements of promotion mix would be more appropriate for the company to market blood pressure instrument and why? cutting price, advertising more, or hiring more aggressive (and obnoxious) sales-people
c) Should your promotional mix change over time? And if yes, why and how?
A government report gives a 99% confidence interval for the proportion of welfare recipients who have been receiving welfare benefits for more than 5 years to be 21% ± 4.5%. Which of the following intervals could not be a 95% confidence inter..
Without good leadership, desired change will not happen in a timely manner. Leaders need both personal qualities, notably enthusiasm, and professional skills, to involve others in decision-making and the management of change.
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Implementing and executing a new or different strategy call for new resource allocations. research a recent article on a company that has revised its pattern of resource allocation and divisional budgets to support new strategic initiatives.
What are some of the issues that weight in favour of and against crashing the project? Suppose you were the site supervisor for this project. How would you advise Joe to Proceed? Before deciding whether or not to crash the project, what questions sho..
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The standard deviation for the packet-filling process is 1.02 grams. The target process capability ratio is 1.33 . One day, the packet-filling process average weight drifts down to 42 grams. Is the packaging process capable? Is an adjustment needed?
Choose an Operations Management problem relating to an organization with which you are familiar and undertake a critical review - brief description of two or three relevant Operations theories
How does the concept of product life cycle apply to Regal Marine products? Global firms like Regal Marine know that the basis for an organization's existence is the good or service it provides society. Great products are the keys to success
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