What problems are you solving for your target customers

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Reference no: EM133642224

Assignment

Create a consulting business owner's analysis paper. It should integrate your understanding of your consulting skills, your strategy for establishing a consulting practice, and your method for introducing your practice to potential investors or partners.

Prompt: First, choose a real or fictional consulting business to analyze from the perspective of a business owner. Then, write a minimum ten-page paper integrating your understanding of your consulting skills, your strategy for establishing a consulting practice, and your method for introducing your practice to potential investors or partners.

Your analysis should cover the key points of a business plan and address the following criteria:

1. Main Elements: Include most of the main elements and requirements listed below. Cite multiple examples to illustrate each element. Modules where you will find resources are noted for each main element.

I. Company Description: Include services provided, markets, problems being addressed, the value provided to your prospective clients, and organizational plan (e.g., sole proprietor, partners, or teaming).

A. What problems are you solving for your target customers? If you intend to pursue different markets, identify by segment.

B. As you think about your organizational plan and strategies, how will you approach the market: as a solo player, partner, or team with another organization?

II. Market Position: Describe your skills and position in the consulting marketplace based on your SWOT analysis and other research, such as competitive positioning. See Module Eight. Based on your assessments and research, describe the services you would provide.

III. Marketing Plan: Describe your marketing strategy and execution plan to differentiate your business in the marketplace. See Modules Eight and Nine.

A. How large do you think your market is, and how will your targets value the services you provide?

B. Define your goals in terms of the number of engagements and revenues in the first year and the fifth year of operation.

IV. Business Launch Plan: Use a personal SWOT analysis to determine your readiness to go to market as a consultant. See Module Eight. Are you ready to go to market now? What would you like to accomplish before launching the business?

Reference no: EM133642224

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