What problem your product helps solve for the consumer

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Reference no: EM133270646

Question: Conduct a consumer analysis for your product.

a) Identify the consumers who are most likely to buy your product - the primary target market- in terms of:
Segmentation Variables - Demographic , Geographic, Psychographic, and/or Behavioristic characteristics. For each, be specific. If you use "Demographic", for example, specify which variables within the Demographic category, such as age, gender, income, etc..
any other characteristics you believe are important

b) Describe:
the main points of difference of your product for this group
what problem your product helps solve for the consumer, in terms of the first stage in the consumer purchase decision process.

Reference no: EM133270646

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