What problem does our product solve

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Reference no: EM133293866

Case: If we assume the consumer goes through a cognitive decision-making process for our product (Rolex Watch) can you describe how we can impact the consumer in each of those steps? Answer the question below:

a. Problem recognition: What problem does our product solve?

b. Information search: How can the consumer find information about this product?

c. Product choice: Do we overwhelm consumers with too many features (i.e., feature creep)?

Reference no: EM133293866

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