Reference no: EM131350375
Assignment
1. In 2008, Bob Nardelli delivered news that Chrysler would lay off one-fourth of its white-collar managers. Read his email- Damon Lavrinc, "Bob Nardelli to Employees: We're Cutting 25% of Remaining White-Collar Jobs" (October 24, 2008) [Available athttps://www.autoblog.com/2008/10/24/bob-nardelli-to-employees-we-want-a-25-cut-of-white-collar-job/]. Explain five ways this message could be more effective. Use examples.
2. Imagine you are designing a marketing research project. Your overall goals for the project are to identify best practices for green meetings from the perspective of vendors, compare marketing approaches, and evaluate the strategic and financial importance of offering green meetings. Do the following:
a. Write three research questions you could ask conference attendees that would help you understand what consumers think about green meetings.
b. Once you've determined what you want to learn about green meetings, write 3 specific and measurable research objectives for your project.
c. What primary research strategies would you use to collect data for each objective, and why?
3. Assume the role of Nick and write an email to your uncle explaining why you think the company needs to get out of chemicals. You think the chemicals division could be sold for around half a million dollars. You currently have about $740,000 in debt related to the chemicals division. You would need to lay off ten employees, all of whom have been loyal to the company for many years. However, you think it's necessary because the chemical division lost nearly $200,000 last year, and you expect things to get worse.
4. Based on the Netflix announcement contained in Figure 11.17 , do the following: A. Write a detailed AIM planning document and devote at least five paragraphs to analyzing your audience, developing your ideas, and structuring your message. B. Rewrite the bad-news email in a more other-oriented way.
https://www.dropbox.com/s/bo9alv9ycc8xz8n/Unit-4_1-08.pdf?dl=0
|
Discuss about a strategic plan for an organization
: You have accepted a transfer from GMFC's corporate HR department to become the HR manager for a nonunion manufacturing plant of 400 line employees located in Smallsville, KY. Though some of GMFC's manufacturing plants are unionized (primarily by t..
|
|
Estimate costs depending on the defined activities
: In this discussion forum, you will define and discuss the steps to estimate costs depending on the defined activities and resources, and then define the budget and having the sponsor approve it.
|
|
Find the dimensions of the original pool
: The volume of the new pool will be 3420 cubic feet. Find the dimensions of the original pool
|
|
Process of defining and estimating costs
: Prepare a one-pager reflection and interpretation on the process of defining and estimating costs from the planning process to execution and control, and the process of risk assessment for budget definition.
|
|
What primary research strategy would you use to collect data
: What primary research strategies would you use to collect data for each objective, and why? Assume the role of Nick and write an email to your uncle explaining why you think the company needs to get out of chemicals.
|
|
What is the magnitude of the force
: Vectors The force on an object is represented by the complex number 10 + 15i, where the components are measured in newtons.
|
|
Importance of operations and supply chain management
: Write a 700- to 1,050-word paper in which you describe the importance of operations and supply chain management to a company's strategy, and define the dimensions of quality.
|
|
Examine comparator group companies
: First Research is an industry intelligence company, offering its reports through the Hoover's platform. Industry intelligence available includes: First Research Industry Profiles that cover more than 600 industry segments; First Research Industry ..
|
|
Design and development work early in the process
: What are the key technologies needed for the success of your business opportunity and how will you manage these technologies? What would you do differently now during the design and development work early in the process?
|