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What pricing strategy is most appropriate and why

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Reference no: EM131280002

Section Six: Pricing

Using the idea that you have chosen, finish your paper by covering the following:

Explain the fixed and variable costs and how these fit with the company's short- and long-term goals. Use a narrative with a table to show calculations for cost categories. Provide reasonable estimates for each of the categories. Specific or in-depth financial analysis is not necessary.

Examine competitors' pricing and explain reasoning for differences.

Estimate how much you think the target market is willing to pay for your product/service. Is this due to preferences for social responsibility, ethical behavior, or other intangibles?

What pricing strategy (skimming, penetration, economy, or premium) is most appropriate and why?

Guidelines for Submission: Milestone One should utilize double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations.It should be 8-10 pages in length and follow all APA formatting requirements.

Reference no: EM131280002

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