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What pricing strategies should be employed

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Reference no: EM13829356

Purpose Statement

The purpose of this research is to examine what demographics and coinciding pricing structure should JCPenney be focused on in order to increase sales after a decline from a recent change in strategies (HBR, 2013). This research will assist the organization with future strategic decisions in order to increase sales as well as market share.

Problem Statement

JCPenney has currently seen a decline in sales due to a change in its pricing and marketing strategies (HBR, 2013). This decline is motivated by many factors such a customer dissatisfaction over pricing changes, competition in a saturated market segment as well as overall customer avoidance to change (Business Week, 2013). JC Penney desires information on what demographics should be targeted to regain and increase market share as well as what pricing strategies should be employed in the targeted demographics.

Attachment:- Milestone.docx

Reference no: EM13829356

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