What price would be offered to long-term customers

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Question - PRICING DECISIONS AND CUSTOMER PROFITABILITY

THEORETICAL QUESTIONS TO CONSIDER:

Market-based approach vs cost-based approach

Influence of time horizon on price-setting

Customer profitability analysis

Question - Sunrise Ltd is approached by an agent for an overseas customer seeking to source a large one-time-only special order for a product similar to one offered to regular customers. Sunrise Ltd has excess capacity.

The following per unit data applies for sales to regular customers:

Direct materials $45.60

Direct manufacturing labour $25.90

Variable manufacturing overhead $50.00

Fixed manufacturing overhead $100.00

Required -

(a) What is the minimum acceptable price of this one-time-only special order?

(b) What price would be offered to long-term customers?

Reference no: EM132744568

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