What practical managerial implications the material has

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Reference no: EM13810975

Each promotional mix tool and campaign requires an objective, a budget, a message strategy, a media plan and artwork.

Advertising

Internet marketing

Direct marketing

Sales promotion

Public relations

Homework Project: In the News . . .

These projects are intended to provide current material for class discussion and review.

To receive full credit for this requirement, each student should turn in an In the News . . . project .

As an example, a recent article on the meaning and use of color in advertising provides a useful document that could be accompanied by some examples of advertising that demonstrate effective and/or ineffective use of color.

These items should be accompanied by a 450-words report (use bullet points), explaining

· why and how the material is important and relevant to the course content; and

· what practical managerial implications the material has.

Reference no: EM13810975

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