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Answer the following topics
Question 1: What are the potential pros and cons of Perry Ice Cream's direct sales distribution channel?
Question 2: What are the potential pros and cons of collaborating/partnering with this national brand?
Question 3: Evaluate the marketing channel options and describe the value channel members provide.
Question 4: Assuming that Perry's leadership decides to carry the competitors' products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why?
Based on the ad, describe the characteristics that you feel the target group for this ad may have by using as much detail as possible.
Apply the 5Cs framework to diagnose the problem as to why Planters Nuts' performance has been struggling - provide an analysis of consumer behaviour in the snack nut category.
Reviewing the information in this week's readings and sources you identify in your own research. Identifying areas about market research that are particularly interesting to you or that you would like to know more about
Linking Pay with Performance Pay-for-performance programs link financial reward to successful job performance.
Define supply chain integration. Identify and explain 5 types of external integration that provide top-level service to customers.
Explain Importance of Marketing Mix and How has one marketing principle or idea affected how you view your role in your company
How can you motivate both frontline and backroom employees to deliver excellent service and productivity?
Data and Information for Planning and Decision-Making.
State your primary target market segment, and discuss three reasons for your selection. State your secondary target market segment.
What impact, if any, will advances in technology have on survey research practices? Support your thoughts.- Locate information about the Gallup World Poll.
Analyze how the marketing mix differs for each and how that affects the brand image. Post your analysis of the similarities of both companies brand imaging.
What are the key aspects in managing advertising, sales, promotion, events, and public relations? Which do you prioritize as the owner?
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