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What potential challenges will the team have during data

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An American company that sells high-end sportswear is exploring the possibility of exporting to South America. Preliminary market screening and secondary research has narrowed the potential market to Brazil. The company has decided to do its own primary research in the country, and is sending two researchers to collect this data over a two-week period. Some of the primary objectives of this research are to determine where consumers buy their high-end sportswear, and what the consumer preferences are for product design and packaging.

1. Identify the types of primary research you think they should incorporate into their plan and justify your choice(s).

2. What potential challenges will the team have during its data collection? How can these challenges be overcome?

Reference no: EM133370612

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