What post or comment by a classmate you feel was interesting

Assignment Help Marketing Management

Reference no: EM133201852 , Length: Wrod Count: 250 words.

Discussion Post

Each week's lessons learned has two objectives. The first objective is for you to discuss one or more of the key topics raised during the week that intrigued you, surprised you or had the most relevance to you either as an employee or as a consumer. This shouldn't be an outline or recap of all of the chapter contents - but instead should reflect more in-depth thoughts about just a few of the key topics that resonated the most with you.

The second objective is for you to review the weekly discussions in order to learn from your classmates' posts, ideas and examples.

In a 250 words minimum submission, please answer the following:

• What concept are you are taking away? Think of this as what topics during the week intrigued you, surprised you or had the most personal relevance to you... and why? I am looking for you to explain why this specific topic resonated with you and how you can connect it to a real world example.

• In the DQs, what post or comment by a classmate did you feel was especially interesting or relevant to your understanding of marketing concepts this week? Why did you feel this way? Again, I am looking for you to explain why this specific post resonated with you. I'd like you to expand the conversation. Perhaps you agree or disagree with their statement - explain why. Maybe it helped you to better understand a concept - explain how. These are just examples.

Option I: Reference Groups

• Explain two of your personal reference groups.

• Now, thinking of reference groups in general, identify two products or services that you purchase for which you believe are strongly influenced by a reference group. Explain your answers thoughtfully.

• Identify one additional product or service that you purchase for which you believe is minimally influenced by a reference group appeal. Explain your answer.

• How can you see reference groups influencing business to business (or B2B) buying? In other words, how are the products that a business purchases influenced by their reference groups? Discuss this in terms of members of the buying center or any other groups that could impact B2B buying decisions.

Option II: Geodemographic Segmentation

Go to ESRI to access their Tapestry Segmentation webpage. It's sometimes a challenge to find the zip code look up as they change the site often. If the following instructions don't work, you can also try Google searching "ESRI Tapestry Zip Code"

1. Read through the information in the "Explore Your Community's Characteristics" area.
2. Click on START EXPLORING and then you will be prompted to enter a ZIP Code.
3. Input a zip code with which you are familiar and click submit.

Attachment:- Reference.rar

Reference no: EM133201852

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