What possible legal consequences might lerner face

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It's pretty clear that if you can get a Kardashian sister to advertise your product, you're pretty much guaranteed a sales increase. Imagine that Lerner started developing a fashion line outside of her Urban Decay business hours and used her Urban Decay connections to get introduced to Khloe Kardashian. Rather than asking Khloe to show off that she wears Urban Decay, Lerner asks her to show off that she wears Lerner's new fashion line. When the rest of the board finds out, what possible legal consequences might Lerner face? Is there anything that we learned about in the chapter that could help her avoid negative consequences?

Reference no: EM132141057

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