What policies should wal-mart implement

Assignment Help Marketing Management

Reference no: EM13219183

Topic: Diversity

Narrowed Topic: Diversity issues at Wal-Mart

Issue: Wal-Mart's service to its multi-cultural customers

Research Question: What policies should Wal-Mart implement to make sure its customers are satisfied from the service?

Hypothesis: Wal-Mart can use policies like The Good Faith Efforts (GFE) and The Associate Resource Group (ARG) that enhance the customer experience. It also focuses on driving diversity into the business, increasing supplier diversity and mentoring associates, including persons of diverse race, gender or background.

Reference no: EM13219183

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