What point did sinek make in the ben comer example

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Questions: How is Why Discovered? Reference 2 examples from the text in your answer

Sinek introduced the Celery Test in Chapter 10 and discusses it further in chapter 14. In my lectures I have shared that we should not surprise the customer . What ends up in the proposal should not be the first time the customer is exposed to an element of our offer.

Summarize what the Celery test is and how it is related to the business acquisition process (pursuit and capture) and the proposal.

What point did Sinek make in the Ben Comer example about competition in business? Do you agree or disagree? Provide a explanation of your position.

Reference no: EM133348911

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