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Problem: You are being asked to do a social media mix, using two different social media platforms (instagram, facebook, twitter, etc) to sell a new men's cologne targeting men in their 30's and 40's who are upper middle class, upwardly mobile, live in the cities and generally work in office buildings not remote. What platforms might you use and why?
A synthesis of contemporary market orientation perspectives'- European Journal of Marketing, Assess the conceptual framework of market orientation that is presented in the article
Analyze consumer influence on ethical behavior in marketing. Assess the value of communicating ethical behavior to the public.
Identify possible sports business career opportunities and trends.Content providers: Leagues, teams, associations, and federations.
What are the demographic characteristics of your target market and why are they important? What are the demographic characteristics
List the different types of promotion, provide pros and cons of each type, and provide an example of each type. Select a product and draw and explain a detailed value chain for the product.
MRKT 5301 Cape Breton University Calculate the potential market size and sales potential of the selected market. What data sources you have used to calculate
1.discuss the ethical issues that can arise in contracting.2.analyze and discuss the strengths and weaknesses of the
what are your thoughts on the ideal Target Market profiles based on: Demographic, Psychographic, Geographic and Behaviour Response profile for this brand
challenge to market to potential customers effectively and retain existing customers. Uncertainty - short-term focus due to economic uncertainty; lost focus with long-term planning in favor of shorter-term goals
What are some of the positives and negatives of targeting college students? What characteristics distinguish the successes from the failures?
What is your opinion or experience with free samples? Do they work? Apparently they do for some companies selling product at Costco? What businesses are there today that should probably avoid free sampling
Discuss: How marketers use cultural influences to position their product(s) or service(s)? Your response should be a minimum of 150 words in length.
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