Reference no: EM133009493

Answer the following questions.

1. Name a common substrate that can be printed on using the flexographic printing process.

2. Historically packaging, in the form of early containers, developed out of a need to transport food and water. True or False?

3. Coca-Cola decided to change the design of their bottles to the iconic shape we know today because:Select the correct option.

a. they wanted to make it easier to hold

b. of copycats and competitors

c. they felt like a change

d. of strong consumer research

2:

1. Name a sustainable material mentioned in this weeks lecture and from the suggested readings and videos.

2. What plastic material is used to make cereal box liners and shopping bags?

3. What plastic material is used to make household garbage bags, coating for paper milk cartons, takeaway coffee cups and squeezable bottles?

4. One of the main benefits of corrugated is the ruggedness of the material, compared to carton, while still remaining relatively lightweight, and suitable for shipping. True or False?

3:

1. To ensure our packaging designs are an effective communication tool, as well as being visually appealing, we as designers need to ensure: Select the correct option.

a. our design expresses the brand's values and essence

b. we have communicated the important information required

c. our design cuts through the noise in a crowded marketplace

d. all of the above

2. We use the design principal Hierarchy to control the delivery of the experience in our designs. True or False?

3. Why is collaboration an important tool to consider when growing consumer bases and loyalty?

4:

1. Briefly explain why are dielines important.

2. Why is prototyping our packaging ideas so important to our design process?

3. A colour drawdown is a sample of a specific colour of a particular substrate, as a sample before the final print production goes ahead. True or False?

4. Why do we need bleed on our artwork?

5:

1. The Forest Stewardship Council (FSC) is a non for profit organisation that sets the standard for responsibly managing forests. True or False?

2. What makes T2's teabags unique from many of their competitors, in terms of materials and manufacturing?

3. In 5 brief dot points, describe what you consider to be the core attributes of T2's brand personality?

4. In 5 brief dot points, describe how T2 uses visual design (identity, packaging, in-store, digital etc) to communicate its brand personality?

6:

1. Provide three brief examples of why a company would decide to undergo a re-brand.

2. Provide three examples of 'finishes', where are appropriate instances to use these, and why.