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What plans does pmc already have for investment

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Reference no: EM132413889

Assignment: Project Selection and Article Review

Review the Final Exam Project description and begin to think about which case study option to choose from. Do not do both. The project is due in Week 8 and constitutes approximately one third of your grade for the course.

Submit a 2-page paper identifying your project option and include a summary of 4 articles that you believe relevant to the successful completion of the final project.

Your paper should conform to APA format and include at least 4-5 scholarly references.

Final Project Description:

ParkMyCloud-Focusing International Growth Through Strategic Partnerships.

Focusing International Growth Through Strategic Partnerships

From ParkMyCloud

International, Leadership, Management

Entry Modes, Globalization, Strategic Management

ParkMyCloud's (PMC) focus over the next few years is growth. While opportunity in the United States market may be PMC's focus for the next 5-10 years, investing to meet needs abroad could provide stability for the future by minimizing sole reliance on the US market. This means investments in partnerships, technology, and internal resources.

How should PMC approach international markets to support growth?

Be sure to answer the following questions in your report:

1. Should PMC go narrow or broad when it comes to international expansion? Explain your stance.

2. In what areas of the business will PMC need to make investments? Why?

3. How should these investments be prioritized?

4. What plans does PMC already have for investment?

5. How should PMC plan to enter specific countries or regions?

6. Why should PMC focus on the areas you suggest now? Explain.

Reference no: EM132413889

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