Reference no: EM133646687

Homework: Qualitative Research and Quantitative Research Proposal on Any Topic Related To Digital Marketing

Your brief Research Proposal documents your understanding of the essential concepts acquired. You are asked to write a short research proposal to answer both a qualitative and a quantitative research question about a suitable topic.

Your brief research proposal should contain the following elements:

A. A clear title and brief introduction and background

B. At least two research questions: one suitable for quantitative methods, one for qualitative methods

C. A brief description of the approach planned to answer the questions

D. Philosophical positioning, strength and limitations of the approaches taken

Research Philosophy and Practice- Qualitative and Quantitative Research Proposal

Length: 1,400 words ±10%.

Task

For this homework, you are expected to write a brief research proposal that documents your understanding of the essential concepts acquired. You are asked to write a very short research proposal to answer both a qualitative and a quantitative research question about a suitable topic. Please refer to the Coursework One rubric on Canvas for the weighting of each component (a word length is suggested in parentheses, but you are free to allocate word lengths across sections, as long as all sections and elements are addressed effectively).

I. Title and Background (circa 400 Words)

This component of your submission comprises two elements, which will be evaluated together:

A. A title that clearly and accurately capture what specifically your project aims to contribute.

B. A brief introduction and background review of the literature, which illustrates the overarching problem the study will contribute to and the specific gaps in knowledge that the research questions will directly address.

II. Research aims and Research Questions (circa 200 Words)

State, if/as appropriate, the broad aim of your research, and articulate two specific research questions. Each research question should be clear, specific and answerable using the approach described later.

A. One research question should be best suited to be answered using quantitative methods.
B. One research question should be best suited to be answered using qualitative methods.

Present them in the order you prefer, and number them so that you can refer to them later.

III. Approach to answering the questions (circa 400 Words: i.e. circa 200 words for each question)

For each of the research questions, briefly describe the data collection approach (quantitative in one case, qualitative in the other) that you would use to answer them. Key elements to consider include:

A. What: data collected to answer the question.
B. Who/What: participants (or documents, etc.) it would be collected from.
C. Where: the context (location, source, etc.) of data collection.
D. How: the general strategy for sampling, recruitment, and data collection methodology.

IV. Philosophical positioning, strengths and limitations (circa 400 Words)

This section should critically discuss the study proposed. Questions to be explored in this section include:

A. What philosophical position would you adopt to answer your research questions? What implications would this have for your methodology?

B. What are the main strengths of the approach proposed, in relation to the research questions? And what are the main limitations? May any research design strategies be considered to mitigate some of the limitations?

V. Referencing