What phase in the global experience learning curve

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You are the marketing manager for a small company situated in the United States that manufactures specialized parts for high-end ink-jet printers. The company's largest customer (Hewlett Packard) has requested your company to supply parts to 10 of its distribution and repair sites around the wold. The company has not ever sold products outside the United States thus this represents a significant step for the company. What phase in the global experience learning curve is the company probable entering and why? Recognise the activities the company must undertake at this stage?

Reference no: EM1380399

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