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Question:
1. Provide three examples of marketing communication (e.g. web page, store flyer, advertisement, etc.) that strives to influence consumer behavior. Ideally, include an image of the communication; at minimum, offer a detailed description.
2. For each example answer the following:
Which of Maslow''s Hierarchy of Needs is the communication leveraging
What persuasive advertising appeal does the communication apply
Is the communication effective in driving consumer behavior? Explain your answer.
How does Panama view the Canal?
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