What percentage of the people in the firms potential market

Reference no: EM131369841

An accounting firm carries an advertisement in The Wall Street Journal. The firm estimates that 60% of the people in the potential market read The Wall Street Journal; research further shows that 85% of the people who read the Journal remember seeing the advertisement when questioned about it afterward.

What percentage of the people in the firm's potential market see and remember the advertisement?

Reference no: EM131369841

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