What people like and dislike about mail order shopping

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Question: You are the marketing research manager for L.L. Bean. You want to do a quick phone survey to find out what people like and dislike about mail order shopping for clothing, and how L.L. Bean compares in terms of price and quality with Lands' End and Patagonia. Your sample will be drawn from purchased landline and cell phone samples of the general population of the U.S. (not from your customer database). Construct a questionnaire to achieve these objectives. Include an introduction, but you do not need to add any additional questions or topics that are not covered in the objectives stated above.

Reference no: EM133340395

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