What people are buying, What people are buying, where and

What people are buying

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Reference no: EM133655421

Problem: Starbucks has been using data to improve upon their decisions in many different ways and for many different reasons. "Starbucks serves millions of customers around the world every week. However, not many notice the data that the company gathers, the sophisticated analysis it performs, and the smart intelligence it creates and uses on a daily basis (Roy, 2018)." Starbucks has a loyalty program and a mobile app that allows them to collect data easier as well as testing new ideas. The idea of having that loyalty program and mobile app allowed them to track the data how things like, what people are buying, where and how they are buying and combining that with outside data such as the weather, inventory, and local events. Having this data available to them allows them to "deliver better-personalized service to other customers (Roy, 2018)."

Reference no: EM133655421

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