What parallel can you see in information technology category

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Two case studies from Chapter 1, Radical Innovation at Philips Lighting and The dimming of the light bulb, deal with lighting innovations over time - technologies that have evolved from their original state to something different, but still within the same category. The incandescent light bulb gives way to the LED light, for instance. What parallels can you see in an information technology category? Is there an example of an information technology company that has survived as successfully as Philips? Using the examples in the Philips study what ways do you think your place of business could foster more innovation (if you don't work, interview a friend or family member)? What might be keeping your company from embracing innovation (in any of the 4Ps ways)? How would you define success in terms of encouraging more innovative thinking?

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Reference no: EM131444700

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