What overall food trends were taking place

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Reference no: EM133530353

Dietz and Watson: Making an 80-Year-Old Brand Young Again

Question 1. Absent any resource constraints, which marketing strategy do you think is most viable? Which is the second-best strategy? Which is the least viable?

Question 2. What overall food trends were taking place at the time that affected this category? How might these trends affect marketing decisions?

Question 3. What assets and capacities does D&W need to sustain a successful marketing strategy? What key performance indicators (KPIs) should it use to gauge its success?

Reference no: EM133530353

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