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What overall effect on the company annual gross margin

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Reference no: EM132517419

Last year, Chemise Shirt Company average selling price for its shirts was $25. Chemise is budgeting the following operating results for next year:

Sales$ 1,200,000

Variable Cost 432,000

Contribution Margin 768,000

Fixed Cost 288,000

Gross Margin$ 480,000

Question 1: The marketing manager believes that a $14,000 increase in the monthly advertising budget would result in a 650 unit increase in monthly sales. What should be the overall effect on the company's annual gross margin of this change?

Reference no: EM132517419

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