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Assume that you have been hired by Post as the manager of the university bookstore. Your manager believes a recent report that he has seen that predicts that in the next five years the majority of textbooks sold to college and university students will be electronic (e-books) books where the entire book is online and no paper copies are sold in bookstores. The e-book will sell for about one-half the price of a paperback book and will be much cheaper to produce. A student signs up online with a specific publisher and receives a pin number that allows access to the e-book for a limited amount of time (say 16 weeks) and security ensures that only one student may use the pin number. No books will be sold in the bookstore and there will be no used books since none were originally sold. He is obviously concerned and would like you to investigate.
Your task is to conduct qualitative research (e.g., focus groups) with students to determine the impact of such a report and the anticipated trend.
For this week's discussion:
Help design the focus group discussion guide. What is your process, what are you hoping to find, and what conclusions do you anticipate? Use the Focus Group Discussion Guide (Appendix B) to guide this process.
What other qualitative research techniques might shed light on this issue?
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.
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Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..
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Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur
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Prepare a major handout on the key principles of instructional leadership
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